Targito.com respects consumers

Targito.com is a marketing automation platform that personalizes direct messages sent by retailers to their customers at the right time, with personalized content for each individual recipient, so that the retailer becomes a love brand that inspires and helps them make purchases.

Investing in Targito.com fulfils my interest in positively influencing the third dynamic, which is us, the consumers. It irritates me how sellers do not respect my privacy and offer me blanket campaigns for products I do not need and do not want. I call it carpet bombing with discounts. It is the laziness of marketers and their lack of imagination. For the smarter ones, we at Targito have created a platform that helps personalize every single product in newsletters, WhatsApp, SMS, on the web, and in advertising in general for each unique customer. We respect our knowledge of what they have bought in the past, what they are looking for on the internet, or what they are looking at, in order to inspire them for their next purchase. All this is done in accordance with the very strict regulations in force in the EU.

I founded the company together with my partner Robert Studený and devoted myself intensively to it in the early years, bringing it to a million-euro turnover. I realized in time where my limits were and when I was starting to harm the company, so I hired a CEO who doubled its size. Every company has periods when it needs a different management style, and it is important to realize this in time. We succeeded in doing so, and as a result, we have built a profitable company that is changing the world of marketers.