Webout.me: Become part of the big game!
Webout.me is a unique technology, currently the only one in the world that personalizes video in real time. Enter your name, a product from the e-shop, or your photo, and become part of a big movie. Become part of the big game. Webout.me brings fans closer to sports clubs.
How We Entered Webout.me
Together with Miroslav Michalko, Radek Alenka, and our investment firm, we entered Webout in the form of smart money. We provided financing for the platform and its global expansion. We also helped the founders launch a successful company at key stages.
Technology on the Borderline of Virtual Reality
Webout.me has much broader applications that we may not even be aware of yet. It’s on the borderline of virtual reality, where the viewer becomes part of the video. I remember my early days at InSkin Media, where we also created highly interactive advertising formats. We were looking for the fastest application. It’s similar at Webout.
Where Webout.me Is Already Working Today
Webout.me has already made its mark in HR. Company leaders now welcome new colleagues through a personalized video. Large companies can boost employee engagement during change projects. This is especially valuable when people need to embrace and support new initiatives. Thanks to Webout.me, sports clubs can engage their fans in the game and in their club, encouraging them to buy season tickets and increasing their loyalty. Thanks to Webout.me, e-shops can tailor videos to each customer, displaying products they have already purchased and showing them what else they can buy.
What Excites Me Most About Webout.me
There are many other uses. What appeals to me is that we are only just discovering how wide its use is. Clients are flocking not only from the Czech Republic, but also from all over Europe and now even from the US, where the founders are relocating.
What Webout.me Taught Me About Startup Investing
Webout.me has brought out my love of technology, creativity, and global use, and we have also met some great young founders. When investing in startups, the product must be innovative and in demand. However, the founders matter just as much — they need humility, openness to feedback, and the ability to learn fast. This can only be achieved if the overriding goal of everything is the success of the company and not the egos of the founders.
We invested in Webout.me together with our new partner DEPO Ventures.
